Diego Daniel Noriega Flores receives the MESS 2025 Award

The student of the Bachelor's Degree in Multimedia Design at the North Campus was honored with this award for his outstanding participation and commitment in carrying out his social service.

The 12th Forum on Artificial Intelligence for the Common Good was held on May 20, 2025. It was organized by the Regional Metropolitan Social Service Network (RRMSS) of the Regional Council of the Metropolitan Area (CRAM), which is part of the National Association of Universities and Higher Education Institutions (ANUIES).

Diego Daniel Noriega Flores, a Bachelor of Multimedia Design student at the North Campus, received the MESS (Best Social Service Experiences) award. This award recognizes students whose social service proposals positively impact the community, align with the UN's 2030 Agenda Sustainable Development Goals (SDGs), and demonstrate community involvement, ethical responsibility and a large number of beneficiaries.

Diego earned this award by completing 480 hours at ASUA Diseño, where he applied multimedia design methodologies to create visual content and interactive experiences that enhanced projects with social, cultural and educational significance.

The following projects stand out among those developed during this time:

• Mundo Imáyina, the world's first inclusive amusement park:
- COIL Team: Partnership with the Vancouver Film School (VFS) to design an experience for the park.
- Practicum I: Design an interactive multimedia object for this theme park.
- 3D Animation II: Rigging and setting up controls for "Lola la Dragona"

•    Embassy of Ukraine in Mexico:
- Photo and video coverage of official events from August to December 2024.
- Production of social media stories to broaden cultural reach.

•   Miss Universe Organization (73rd edition)
- Volunteer at the contest.
- Assistant to the creative director; creation of mobile content and lighting for backstage and main event.

This recognition is undoubtedly the result of a peer review among various universities. It aims to strengthen university social services by promoting continuous improvement, inter-institutional collaboration and the development of social impact strategies in Mexico.

The Faculty of Design congratulates Diego Daniel on representing Anáhuac Mexico University with excellence and on his active contributions to the well-being of his community!